Asad Shafi is a seasoned entrepreneur and business leader, best known as the founder and CEO of Cross Stitch, one of Pakistan’s leading retail fashion brands. With deep expertise in branding, marketing, data analytics, and system development, he has consistently driven innovation and operational excellence across his ventures. Asad is among the few professionals in Pakistan who have successfully bridged the gap between data-driven decision-making and textile industry experience. His latest venture, Kiji, marks the country’s first true fashion-tech brand, redefining modern apparel through performance fabrics and minimalist design.

Asad holds an undergraduate degree from Babson College, USA, and a Master’s in Finance from Bayes Business School (formerly Cass Business School), UK. He currently serves on the Board of Directors at LESCO and is the Chairman of APTMA North, where he plays a key role in shaping industrial policy for Pakistan’s textile and local commerce and export sector.